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M3 and Purplebricks Canada announce exclusive partnership in Ontario, Manitoba and Quebec to pre-qualify home buyers for a mortgage in minutes

01.23.2019

Real-time pre-qualification tool will help home buyers conveniently assess how much house they can afford.

TORONTO, January 23, 2019 - Canada's undisputed #1 originator, M3 today announced an exclusive agreement with Purplebricks Canada (Formerly ComFree) in Ontario, Manitoba and Quebec (under the DuProprio brand) that unites the strengths of each organization, and marks a game changer for mortgage brokers and buyers to assess their purchasing power in today's highly competitive home equity ecosystem.

The partnership will provide customers a uniquely seamless and integrated experience via the originator's industry-leading real-time, pre-qualification tool on Purplebricks Canada's web assets. The first of its kind to market, M3's pre-qualification tool provides customers with a simple, convenient, innovative and personalized calculation of how much home they may be able to afford in minutes.

"M3's partnership with Purplebricks Canada not only demonstrates our commitment and growing leadership in the digital lending space, but is a true testament to the power of embedding innovation and technology into our thriving ecosystem to ensure consumers are better informed," said Luc Bernard, Chairman and CEO, M3.

M3's pre-qualification tool provides Purplebricks Canada users instant feedback on how much they can afford to spend on a home. Piloted in Quebec last year, the highly popular tool with brokers and home buyers has quickly created:

  • Bold, new, relevant and deeper connections with customers
  • Differentiated value for M3's 6000+ brokers across 5 mortgage brands
  • Instant customer relevancy and connectivity

"Thanks to M3's foresight around innovation, this is the first of several significant building blocks for the organization in the self-directed digital home equity sandbox that will help customers seamlessly take the next step in their homeownership journey," said Andre Boisvert, Chief Technology Officer, M3. "This is a big step for us and that's why we are excited to work exclusively with an industry leader like Purplebricks Canada around this self-serve approach to create more value for customers."

M3's pre-qualification tool will be available on Purplebricks.ca and across M3's family of brands and broker sites.

About M3 Group

The M3 Group is the #1 non-bank originator and undisputed leader in mortgage brokerage across Canada. With more than 6,000 brokers and $44+ billion in annual loan volumes, the broker-led, technology driven, consumer obsessed group and its subsidiaries, Multi-Prêts Hypothèques, Mortgage Alliance, Invis, Mortgage Intelligence, Verico, M3 Tech, M3 Ventures, M3 MortgageBOSS 5.0 and SimplInsur/SimplAssur have a single goal: be the best consumer ally when it comes to financial services for Canadians from coast to coast.

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